CREATIVITY + STRATEGY
Content executions that increased readership, helped drive traffic and deepened user engagement with the brand.
HOUSE & HOME
Canada's top home decorating magazine, House & Home helps over 2.1 million Canadians every month to define their own sense of style by delivering inspirational editorial content that showcases the very best in decorating, and design. Under my direction, print and digital has become more unified and strategic, our iPad issue won a Gold National Magazine Award for Tablet Magazine of the Year and we launched on Apple News.
AEROPLAN ARRIVAL
I was the Editor-in-Chief of this luxury custom magazine, which was sent to one million frequent fliers across Canada, on behalf of Air Canada's loyalty program. The magazine helped to increase user redemption of Aeroplan Miles.
AT HOME WITH CENTURY 21
We completely redesigned this quarterly magazine for Century 21 real estate in the U.S., making it a popular, trend-forward tool for realtor client retention. Won a Gold Magnum Opus award for Most Improved Editorial.
HOUSEANDHOME.COM
I helped to relaunch this website in 2015, creating a robust content strategy for the site and boosting the traffic by more than 100% in the first three months. I also developed a social strategy for all of our social media platforms.
SHOW & TELL
Aeroplan was looking for a "magalogue" execution to help showcase the products and services available for redemption. I brainstormed with the client, came up with the name and helped create a new sub-brand that was well-received by the client and readers alike.